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Overall, SEO means doing anything on your website which impacts search engines. From optimizing website metadata and page speed to content and mobile compatibility, SEO includes it all. On the other hand, Technical SEO is just a part of overall SEO and includes anything that helps you optimize your website for indexing and getting a rank.
Firstly, you need to use the Secure Sockets Layer which is a security technology that creates an encrypted link between the web server and browser. It is also important to ensure your site is mobile-friendly and your page speed is up to par since it is a vital ranking signal.
In addition, you need to fix any duplicate content issues, which can be confusing for viewers. Creating an XML sitemap also plays a useful role in technical SEO, helping search engines understand your website when crawling it.
AMP is a project backed by Google that helps in delivering content on mobile devices faster, and it is also a part of technical SEO. You also have to add structured data markup to your website which helps search engines to index your site better. Lastly, register your website with Google Search Console and Bing Webmaster Tools for the search engines to start indexing.
Technical SEO can be defined as a server and website optimization that enables search engine spiders to crawl and index your website, which helps organically improve your brand's rankings on Google and Bing.
Technical SEO is important for your website since you can use it to ensure there are no technical issues that make the page hard to navigate or for search engines to understand or rank it. Technical SEO is essential for attracting organic traffic and converting visitors into customers.
Firstly, you need to crawl your website to spot any indexation problems. Then, you need to check all technical elements on the page. Make sure to identify any image issues, along with checking internal and external links. It is vital to check site speed and performance, as well as ensure your website is mobile-friendly. All of these factors make up a technical SEO site audit.
The cost of technical SEO audits varies from agency to agency. It also depends on your specific site since some websites have more problems than others and vary in size. Typically, technical SEO audits can range from $300 to $5,000.
Key elements of technical SEO involve crawling, indexing, website design and rendering.