If you are a blogger looking to build backlinks, an entrepreneur seeking to promote business, or a content manager looking for new ways to promote a blog, our blog outreach guide can help.
Blog outreach is a form of influencer marketing where you leverage a blogger’s fan base to drive traffic to your site. If you are familiar with influencer marketing, blogger outreach won’t seem strange to you.
There are several ways to reach out to bloggers, but it is necessary for you to find bloggers who are willing to work with you and contact them, negotiate with them, and have them respond initially to your requests. It won’t be easy, but it will be worthwhile.
As you read through this blog post, we will take you through the steps necessary to create an effective blogger outreach campaign in order to achieve success.
To achieve a business goal such as SEO or content marketing, the blogger outreach strategy involves sending out personalized pitches via email or direct message (DM) to popular bloggers with large audiences to encourage them to write about you and link back to your website.
In other words, you’re searching for a blogger-influencer with tons of traffic and thousands of fans. Basically, you want permission to post on their website and use their social media channels to tap into their traffic.
In the world of blogging, the sites with a large number of followers on social media accounts and organic visitors on their websites are incredibly powerful. It can provide you with a lot of organic sales and SEO juice if you get a backlink from their website.
Increasing the credibility of your website can help Google trust your site more and give it a higher ranking in search engine results.
Relevant traffic will lead to more direct customers, and you will be able to market to them more effectively, resulting in more sales.
As you embark on your blogger outreach efforts, There are some factors that you need to take into account just before you start bombarding bloggers with emails left and right in a bid to generate buzz and interest.
It is extremely important for you to determine what outcome you want for your campaign. By doing this, you will be able to gauge the success of your campaign; otherwise, you won’t be able to know whether or not your campaign was worthwhile. As an Example:
Setting a goal is similar to establishing success criteria, but it’s more specific. Consider selecting a goal that is both attainable and measurable. You can better understand your performance by comparing your results with your baseline objectives.
To get the best results, we recommend that you follow the SMART approach:
By utilizing the SMART framework, you can develop clear criteria for setting solid goals for your company.
Almost all industries have millions of blogs. But only some of them are suitable for you. Reaching out to the wrong bloggers won’t help you, even if they feature your content on their home pages. The “quality” part is carefully choosing which bloggers you put on that list. We recommend you research bloggers based on the following criteria:
Industry Match – Keep focusing on finding bloggers in your field of expertise.
High Domain Authority Websites- You can identify authority sites by checking the site stats and selecting well-known and well-trafficked sites with high authority.
The Number of Followers and Traffic- Prioritize the sites with the most followers and traffic.
Blog Comments – By analyzing blog comments, you can determine the level of interaction on a particular website.
Make a List- Make a long list of potential collaborators or bloggers, as not all bloggers will accept your proposal.
Now that you have compiled a list of bloggers, you need to contact them. Here’s how you can manually get their email addresses:
Undoubtedly, one of the most time-consuming parts of outreach is finding and sending emails. However, It’s easy to find an email address using tools such as Voila Norbert, or you can use any email lookup service.
Ideally, you should only send a few emails at a time to avoid getting bounced by your email server.
Every successful campaign requires deep analysis and research to identify your target bloggers and learn what they want. One of the most common mistakes in outreach is to assume you already know your targets.
Before reaching out to someone, analyze their background and personality to develop a representative “target persona”. This should include demographic, psychographic, and contextual information about them. This profile allows you to target each prospect’s message throughout the process.
A solid blogger outreach strategy is more about quality than quantity. Although this will take more time than the traditional approach, but you’ll also get better results. Knowing your bloggers will help you get a higher response rate.
Once you know your prospects and understand what makes them tick, it’s time to craft a bait. In other words, what can you offer the prospect? You can provide any benefit, whether money, recognition, or even time-saving. Think about how you can benefit your prospective bloggers.
Identify your message strategy and create a structure for it. Be concise, straightforward, and simple in your outreach email.
Starting With The Subject Line: You should take the time to optimize the subject line of your email. The subject line is the first thing people see when they open your email. You can often determine whether people will open or ignore your email based on the subject line, so it’s important to ensure it’s as catchy as possible.
Core Message: Here, you’re aiming to get your prospect to reply to your e-mail so that you can build your relationship.
Put your message upfront and clearly. When you keep your message focused on these two elements: Your goal and how it will benefit the recipient, you’ll avoid misunderstandings.
Follow Up If There’s No Reply: Make sure to contact the bloggers on your list and keep track of their responses. If you don’t hear back from them, follow up with them.
If you do all your outreach on your own, you will take longer to reach your goals. In contrast, if you hire a professional agency to do it for you, you will cut your timeframe in half.
We hope that our suggestions and guidelines will assist you in planning and running a successful outreach campaign. In case you still have questions, please leave a comment or send us an email. Thank you for visiting our site.